Category Archives for Marketing
Life Circles
The journey begins
When a client begins their journey with you, you are the expert.
They have a need, you are their expert guide, and at the end of the engagement, they are (or at least they should be) ready to work with you in new ways.
Most law firms see each engagement as a one-time event (or at least they treat them that way). Complete the intake, draft the documents, send them on their way after the signing meeting. That is the linear model.
Life Circles
What if you think of it as a circle instead?
Each circle, or cycle, is just a step in their journey. You bring the clients from new contacts with no idea of what they need and at the end, you have people ready to bring you more new clients. Give them their own mission to help you and you have started a new journey with that client.
Relationships
And, at each stage, your firm repeats processes and builds relationships with the clients, your staff, other vendors, and more.
This is what I call the Law Firm Circle of Life.
You and your firm will benefit from learning how to build this circle.
Life in the Practice doesn’t have to be 12 hour days, six (or seven) days a week. Really!
Running the business can and should be easier.
What could change?
What if you could work fewer hours?
Without the stress?
Without forgetting the clients’ birthdays?
Or missing your family’s important events?
What if you could give more to your clients, staff, and family? To yourself?
And more …
Beyond leveraging the client circles through relationships, firms need to know their numbers. Efficient law firms need to understand how the firm runs. One key area is marketing.
Marketing should not be a mystery. The business should be predictable.
What if you could know which of your various marketing efforts pay off big-time and which should be stopped TODAY?
What if you could track the ROI for marketing investments … rather than taking the salesman’s word for how it pays off?
What if the business (staff and clients and systems) all did what you expected them to do and what if your Practice was so efficient that you could take one day a week off?
Or a month? (yes, in consecutive days!)
The Law Firm Circle of Life may be your answer.
Work Less!
Give More!
Live Better!
Now what?
Find out more on the website. Browse the free eBooks or review our three-step approach to building a better practice.
You can also order the book “Law Firm Life Circles” here.
Contact us today, before you miss anything else! 984-234-5880.
Or schedule an appointment here.
Do you use SMS marketing in your law practice?
SMS is here to stay.
Law Firms of all sizes are discovering that they can effectively integrate SMS marketing into a larger marketing strategy. With the help of SMS marketing automation, firms can create, schedule, and automate smart targeting campaigns.
What is SMS?
Text messages, Apple iMessage, What’s App and more. SMS stands for “Short Message Service”, but that isn’t as important as knowing how to use it. And Why!
According to a study by Simmons National Consumer Study (NCS), 91 percent of Millennials are text messaging during a typical week. You might not think about that until you stop and look around you … everyone’s head is buried in their smartphone. Most of them are texting.
Why aren’t you tapping into that market?
SMS is effective because other tools are not.
Email and direct mail are just too slow, and social media is too inundated with spam. With a 90 percent open rate and 90 percent of users responding to text messages, SMS gets your messages read faster than any other channel. SMS marketing is a proven means to allow marketers to effectively reach engaged consumers.
Ready? Call us
If you’d like to know how you can implement this in your law practice or small business, give us a call at 984-234-5880. Or schedule a free consultation at our automated scheduling page: www.timetrade.com/book/M317L
For a quick demo of how it works … text SMSPDF to 919 213 6447 for a free eBook on using SMS in your law practice. You will need to opt-in (it is part of the demo). You can always text STOP to stop SMS messages. If you receive them, msg and data rates may apply.
Inveniam Solutions LLC announces approval as an Infusionsoft Certified Partner
We are committed to helping Elder Law firms and other small businesses:
- achieve maximized profits by handling prospects and unconverted leads;
- gain immediate cash flow by improving follow-up and conversion;
- create long range value by creating results, bringing in clients, and leveling out the feast-famine cycles; and
- avoid the high costs of complex training, wasted time on repetitive tasks, “Owner Admin”, and cash drain from low ROI marketing.
We use our new “Keep and Track” system for law firms to manage Leads from Hand-Raise to Purchase.
Welcome to Inveniam – the solution for your leaky lead bucket (and more).
Welcome to Inveniam Solutions, LLC!
Losing leads? Frustrated with your law practice or other small business because there seems to be a hole in your leads bucket?
We can help.
Our automated systems will help plug those leaks, round-up those pesky prospects who keep wandering off, and salvage your profits.
Ready?